Why do I bother to make a list of ads that is incredibly sexist? Because I am interested in advertising. I am in the field of advertising. But more importantly, it’s tacky and unintentionally hilarious , and this time around the laugh is at the expense of the male counterpart. This round up of stereo typically old-school ads make both sexes laugh, I think.
I gotta say – some of these ads actually confuse the hell out of me. Despite their depictions, a lot of them require you to read and think – a lot more than we do today. As far as we have come, we’ve veered from the education portion to simplified statements and sound bites. Read more »
Clone your ideal customers? Wouldn’t that be great?
It’s a good thought, and often a dream for all business owners — but what most marketers don’t know is that it IS possible, and marketers just like you are doing it with Rent-A-List.com Targeted List Advertising.
Let’s say that you are promoting an “online business opportunity” and you are looking to reach the right people who may be interested in joining your program.
Do you have an ideal prospect/customer in mind? Read more »
I am in the advertising business. I like everything about advertising. I get excited when I see a good ad on TV, in Print, or on the web. I get excited planning ad campaigns and working on strategic improvements to make it better.
For your advertising to be profitable, you need a strategy. You simply cannot profit by throwing away money hoping to make some sales. Everything in advertising can be measured, if it is done correctly.
Here are 5 Keys To Your Advertising Strategy.
Planning your advertising starts by answering five key questions:
1. What is your product?
Planning an advertising campaign starts by knowing your product. What are its strengths? What are its weaknesses? What is your business image? What do people think of your business? Read more »
I am not a copywriter, in fact, far from it. I am one of those people who had to work twice as hard to master a skill, like copy writing. If the goal at hand is that important to me, then I work at it. If it is not that important to me, I outsource. However, communicating with my clients is so important and not something, I could outsource. Especially, if I want to be myself.
If you can relate to this scenario, then you will be happy to know that copy writing is not really a talent, but a skill. Anyone can learn a skill by repetition. In the next few days, I will be writing about one or two copy writing aspects, techniques, and mindset that work for my business and me.
1. Be Direct and straightforward.
Get right to the point. Eliminate any unnecessary words. The longer the drum roll, the more likely you will lose the reader.
Kenneth Roman (the king of Madison Avenue and former CEO of Ogilvy & Mather) said this… Read more »
How important is DIVERSITY when it comes to spreading your message? With diversity, I mean using different CHANNELS, FORMATS, and METHODS to get your prospect’s attention.
-1- Mix it up with Email Advertising
Reach interested prospects with your message on a web based sales letters one day, send them a report on a PDF the next day. Send them a text based email one day and send them an eye-catching HTML email the next day. Send them a video with your message one day and send them an audio message the next day. Mix it up. To your prospects, it feels like you are EVERYWHERE. Your brand becomes familiar and popular when people see you and your message in different formats and mediums.
-2- Display All Sizes & Shapes With Banner Advertising
Catching their attention with several formats and sizes of banner ads. When doing banner advertising, create banners of all sizes. The most popular sizes are 468X60, 728X90, 125X125, 300X250, 160X600. Read more »
In a minute, I am going to show you the easiest and the fastest way to increase your bottom-line by reaching hoards of prospects in your market.
What the heck am I talking about?
You see, making money is a numbers game:
The more people you can touch with your marketing message, the more customers you stand to get.
Let’s say you can reach 5,000 people using Google’s Pay-Per-Click program. Read more »
Are you an online entrepreneur who have the drive and dedication in you to succeed, but don’t want to hire a top shot copywriter to write your ads?
This simple but powerful skill will save you a ton of money and put more profit in your pockets…Ready?
Writing Bullets is one of the skill you MUST have to create truly effective ads. For one thing, bullets are easy on the eyes and quick for your brain to digest. Some of the most successful ads in history are nothing but a ‘headline’, an ‘opening paragraph’, and ‘bullets’.
Think about it, ‘one good bullet ’shot’ inside your prospect’s mind can drive them to the point of madness if they don’t buy. This is why you should focus on learning how to write bullet points in your ads. Bullets can be used on your teaser ads, landing pages, sales pages, follow up emails, or on practically any sales materials.
Here are some bullets ideas that you can use and expand on. They are proven to work for a wide variety of markets and products. Read more »
While most advertising services run after the latest and greatest gizmos that claims to help marketers reach their market effectively, we focused on improving traditional list marketing. Why change the entire platform when it’s proven to be the most powerful and the most cost-effective way to reach your audience for the longest time ever?
Instead we simply looked at OUR existing ad delivery system, and the things that would give advertisers absolute control over their campaigns — and improved it 10 times better.
We simply listened to our best teachers and motivators. Our own customers. Who else knows best than smart users and consumers of a service that’s been around since 2001?
Here is what’s coming….(We’ll be releasing the brand new interface on Sunday, August 15th 2010 — followed by a 50% Off SALE on Monday, August 16th, 2010.)
Here are some of the major changes coming…
1. Precision Targeting Options – Clone Your Best Customers
You’ll be able to reach the exact demographics, economic and behavioral target market and create your own mix of targets in a snap. You can either choose 1. Standard Targeting. 2. Consumer Targeting. or 3. B2B Targeting. Read more »
This literally can be the most profitable thing you’ll ever do for your business and that is to understand exploiting the actual value of your customer. It’s been called the Marginal Net Worth and the Lifetime Value.
What is the current worth of one of your customers or prospects?
It’s the total profit of an average customer over the lifetime that they do business with you. That includes all subsequent sales minus advertising/marketing and your fulfillment expenses.
Let’s say the average customer brings you $75 per sale. They re-purchase 3 more times in a year. Their average order amount is $300. On each $300 reorder, you make $150 gross profit The average life lasts 2 years. Every new customer is worth $975. Read more »
“An Irresistible Offer is an identity-building offer central to a product or service where the believable return-on-investment is communicated so clearly that it’s immediately obvious you’ve got to be a fool to pass it up.” – The Irresistible Offer, Mark Joyner
How are you going to make an irresistible offer to your customers?
Be Specific
Don’t generalize your information, but rather be exact. Instead of “over 100 tips for losing weight” use “124 tips for losing weight.”
By generalizing information, it creates doubt and questions in the reader’s mind. “What am I really getting here? Does he even know?” When you use specific information, the reader begins to think, “This person must have counted. I know exactly what I can expect.” “Platitudes and generalities roll off the human understanding like water from a duck,” wrote Claude Hopkins in his classic book “Scientific Advertising.” “They leave no impression whatsoever.” Read more »
